08/11/2021

Disney tried to trademark the Day of the Dead, but wasn’t able to

The Disney movie “Coco” took us through an endearing family story that takes place during the Day of the Dead in Mexico.

With this film, Disney wanted to register the name “Day of the Dead.” There would be no duty to pay each time any Mexican celebrated the Day of the Dead. But they did want to do business with merchandising around the film based on this Mexican holiday. Finally, Disney gave up its attempt at “cultural appropriation” and rather for the final project, it obtained cultural advice for developing the characters, narrative and settings adjusted to the tradition and beliefs that revolve around the Day of the Dead.

Day of the Dead is part of UNESCO’s Oral and Intangible Heritage of Humanity. And, with this celebration, “Halloween”, “La Fiesta de los Finaos”, “los Santos”, or “Tosantos”, “Samhain”, or “Gaztañerre Eguna”; we fondly remember loved ones who have left. This can be a good occasion to enjoy and celebrate life with those who are still here.